Advanced Product Quality Planning (APQP) was invented not long before Six Sigma and has been embraced by Ford, Chrysler, and General Motors. This and many other quality management schemes rely on customer feedback in their quest for “quality”. In theory, APQP was designed to satisfy customers’ needs, but what was hidden behind that slogan was much of the same old programs for efficiency, standardization, and minimization of product returns. The application of customer feedback was certainly a step in the right direction. But the fact that a low-cost manufacturer such as Ford employed the scheme clearly showed that APQP was implemented in an environment where quality was subordinate to cost. It is reasonable that the scheme was named Advanced Product Quality Planning, and not Advanced Product Quality Improvement Planning.
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Someone once said “All Publicity Is Good Publicity”. Why do you think people throw TV, s out of … Read More