Sandiego Business

  • What Is Involved In Becoming A Marketing Manager? What Is Marketing Trends 2020 If your brain is a melting pot of analytical thinking and creative ideas, if you’re a natural born leader with exceptional communication skills, and (finally) if you can handle the stress of deadlines without caving into the pressure, then you might want to consider a career as a marketing manager. In smaller companies, the CEO or owner may have to assume a multitude of responsibilities such as advertising, promotions, public relations, sales, and marketing. On the other hand, your larger companies have a vice-president to manage these areas. Characteristically, marketing managers are in charge of coordinating the many facets of marketing strategy including marketing research and public relations. Additionally, they employ managers in areas such as advertising, pricing, product development, promotion, and sales. With the exception of the larger firms, these managers direct advertising and promotion staffs which are rarely large. Many of the smaller firms will outsource their advertising and promotional responsibilities, with the management person serves as the liaison between the advertising agency and the corporation. The professional, scientific, and technical services industries employed roughly 1/3 of the marketing managers in the labor force in 2004 according to a Department of Labor report. Also, advertising, marketing, promotions, public relations, and sales managers held approximately 700,000 total jobs — marketing managers accounted for 203,000 of them or 29%. Typical Responsibilities of the Marketing Manager Marketing managers and their subordinates — market research managers and product development personnel — are usually charged with developing the marketing strategies for their firms. Typically, the firm’s products and services are also analyzed in this way. Additionally, they are responsible for identifying customers as well as potential markets such as businesses, the general public, government, retailers, and wholesalers. At the same...